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  • Cost Effective yet innovative and vigorous Marketing gets Properties SOLD

FOR IMMEDIATE RELEASE

Cleveland, Ohio – January 26th, 2009 – Realty Corporation of America announced today that it has launched a completely new web site to promote its $495 Discounted Listing Service. Realty Corporation of America offers the most cost effective way for consumers to get properties on the MLS. Despite the cost effective nature of this service, customers receive effective and innovative marketing services that get properties sold. Specific services provided by and advantages of our $495 listing service include:

  • Virtual tours of all properties to make sure homes display in an attractive fashion on Realtor.com and in the MLS. In addition, all photos taken by a professional photographer

  • Utilization of Centralized Showing Service (www.showings.com) so that all showings are tracked, feedback is received and forwarded to agents and, perhaps most importantly, we make sure real estate agents can easily show our listings.

  • Clients can search currently active homes and check recent sales data – all of which empower clients to find the latest information and make intelligent pricing decisions.

  • Our agents are available to assist our clients as much – or as little – as they wish. In the event that clients want the advice of an agent as they respond to offers, our talented team of experts are available.

  • Clients can add services they want (like pre-sale home inspections, brokers opens, open houses or post card campaigns) at their discretion. By unbundling services, we provide clients with the widest array of marketing initiatives in the industry while allowing our s to only pay for services they want.

I am delighted to announce that Realty Corp is deploying the latest technology to offer consumers the best value for their money. Unlike our ‘corporate’ and franchise competitors, our Cleveland-based company has the ability to compete and succeed by simply giving clients a superior value proposition” said Tony Viola, President of Realty Corporation of America. “In today’s challenging marketplace, I am proud of our team’s ability to create value and offer new products. Many sellers have seen a significant drop in the value of their homes in recent times. By providing a cost effective solution that takes advantage of the latest technology, we are pleased to bring a new service to the marketplace.

Most buyers start their home search by using the internet” said Sarah Brewer, Director of Business Development for Realty Corporation of America “and our $495 listing program is the perfect way to reach most buyers. The simple fact is much of the ‘traditional marketing’ real estate agents have done is no longer as effective as it once was. Instead of relying on a high cost and print advertising driven sales campaign, we have focused on and improved the most important part of selling real estate: professionally displaying properties on line and making it easy for real estate agents to show homes.”

To learn more about Realty Corp’s new $495 listing program, or any of our other services, please visit www.realtycorpofamerica.com or contact Sarah Brewer at (216) 522-0020 x 235.

With Corporate offices located in the Historic and Ornate Superior Building in Downtown Cleveland, Realty Corporation of America provides comprehensive marketing, advisory and auction services for residential, commercial and industrial properties. Our Auction Services Division employs our unique accelerated marketing system to provide clients the fastest and most efficient way of selling real estate at true market value. Transcontinental Lending Group, our affiliated mortgage operation, offers customers the most competitive interest rates available, and the widest array of innovative and compelling mortgage solutions. Title Assurance Corp utilizes the latest technology and a fully integrated on-line order placement and order tracking system to perform title examinations, issue title insurance policies and offer world class escrow and closing services. Our Property Management and Construction Services Divisions provides hands on, cost effective and highly energized construction, project management and cost estimating services for residential, commercial and industrial properties throughout North America.

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